In this outrageously funny and unpredictable series, Nathan Fielder uses his business degree and life experiences to help real small businesses turn a profit. With his unorthodox approach, Nathan's genuine efforts to do good often draw real people into an experience far beyond what they signed up for. From inventing new products to staging outrageous marketing stunts, Nathan's methods are as entertaining as they are unconventional. But will his unorthodox strategies pay off, or will they leave his clients in a world of trouble? Tune in to find out!

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Some TV shows that have similar genres and were produced around the same time as Nathan For You include MythBusters, Brain Games, Living for the Dead, Inside Eats with Rhett & Link, I Love Jenni, America's Dumbest Criminals.