Its satire hits every target...

...writer/director Michael Winterbottom (...) once again brings out the best in Coogan, whose comic timing, physicality, and line delivery make McCreadie’s thuggish behavior very funny.

...unsubtly named high-street fashion magnate Sir Richard McCreadie, aka ‘Rich’, aka ‘Greedy’, is a solid new Coogan creation...

...a breezy, funny, unsubtle scattershot satire-melodrama all about the moral squalor of the super-rich.

...is as rambunctiously entertaining as it is crude.

Syrlig komik om fåfänga och de inbilska nyrika blandas med det tydliga politiska budskapet.