"Devilish Charm" is a romantic comedy-drama that follows the story of Gong Ma Sung, a brilliant doctor who suffers from "Cinderella Memory Disorder," which causes his memories to disappear every day at midnight. Despite this, he falls in love with Joo Gi Bbeum, a former actress who is struggling to find her place in the world. As they navigate their relationship, Gong Ma Sung must find ways to remember his past and keep their love alive, all while dealing with the challenges of his medical condition. With its unique blend of humor, romance, and drama, "Devilish Charm" is a heartwarming tale of love and self-discovery.

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Some TV shows that have similar genres and were produced around the same time as Devilish Joy include Teen Wolf, The Boys, Eureka, Warehouse 13, Gen V, The Almighty Johnsons.